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Something Has Changed
SERIES: TRUST 2.0 A Feeling You Can’t Ignore Have you noticed that people are harder to convince these days? Not because something obviously went wrong, and not because trust was broken in any clear way…
Sense of Belongingness: The Invisible Shield Against Market Attrition
SERIES: THE INDIVIDUAL BOND: THE 3 PILLARS OF ORGANIZITIONAL SURVIVAL PART 3. Sense of Belongingness: The Invisible Shield Against Market Attrition Why do highly motivated teams in South Korea suddenly fracture after a strong launch? Many…
The Danger of Cultural Blind Spots: What Starbucks Korea Teaches Network Leaders
Can a single marketing campaign destroy years of hard-earned trust overnight? The recent crisis enveloping Starbucks Korea proves that it can. By launching an insensitive “Tank Day” promotion on May 18th—a deeply painful historical date…
Key Patterns of Failure in Korean Network Marketing
Being in the industry for many years and having relationships with many companies, organizations and leaders, I see patterns of failures in which many good companies get trapped in.
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