In Korea, You Can’t Recruit a Group – You Have to Reshape One.

You Can't Recruit a Group You Have to Reshape One โ€” book cover by James Chang, Korea market entry strategy for MLM and direct sales leaders, First Edition 2026, MLMKorea.net

I've watched it happen more times than I can count. A foreign company enters Korea. Strong launch event. Rooms full of people. Fast sign-ups. Three months later - silence. The leaders churned. The groups dissolved. The momentum that looked so promising disappeared almost overnight. And headquarters is left asking the same question every time: What …

PMI Korea is growing at a rate of 50+%

While PMI (PM International) grew globally by 35% in 2021 compare to year before, PMI Korea grew by 50+% for the same period to KRW โ‚ฉ300 billion (about USD $250 million). And, it was expected to close 2022 with KRW โ‚ฉ550 billion (about USD $450 million) in revenue