MLM Solution Provider for S. Korea Market
The Asia-Pacific (APAC) region is often described as a mosaic of cultures, economies, and regulatory frameworks. With over 50 countries, thousands of languages, and diverse political systems, itโs easy to see why businesses traditionally approach the region market by market. Yet, in todayโs interconnected economy, viewing APAC as one unified market is not just a …
Continue reading "APAC: as One Market, The Strategic Imperative for Global Growth"
Drawing lessons from Koreaโs rise, Asia-Pacificโs growing middle class and digital transformation signal a new era for direct selling. Why Asia-Pacific Could Spark the Next Wave in Direct Selling The Asia-Pacific (APAC) region is on the brink of a transformation that could redefine the global multi-level marketing (MLM) industry. To understand why, letโs look back …
Have you ever wondered why so many Western direct-selling companies fail in Korea? A closer look at the Korean market reveals far more failures than success stories among these global companies. After spending time in Korea and Vietnam, and meeting leaders from other APAC countries, Iโve realized that cultural friction - combined with a digital-native …
Continue reading "Why Western Direct-Selling Companies Struggle in Koreaโand Across Asia"
Korea has been a test market for big companies' new products. Why? it is the culture and technology. Koreans are curious, love to try new stuff, collective community-based influence works fast.
Being in the industry for many years and having relationships with many companies, organizations and leaders, I see patterns of failures in which many good companies get trapped in.
Generation now have so many choices to choose from. There are thousands of companies in the market calming and offering great products and opportunities. You can just google for network marketing companies and find about thousands of companies globally.
I am not saying a mlm company must do the next morning delivery (although Atomy Korea is doing it for certain items). I am just hoping that you can see how the fast moving "Pali Pali" culture is affecting every corner of product business in Korea.
I believe you can find solution(s) from understanding generation change. After all, like what Simon Sinek said, 100% of your customers and employees are people. And for MLM, 100% of your partners are people also, making understanding people more important than other industries.
If you agree that MLM is a relationship based business, I am sure you will also agree that you must learn the culture of your new market. Learning the culture before strategy is a MUST because strategy with cultural ignorance is destined to fail. In regards to Korean culture in relation to network marketing, there …
Continue reading "Few aspects of culture that matters with success in MLM Korea"
Gateway to MLM Korea 