Korea has been a test market for big companies’ new products. Why? it is the culture and technology. Koreans are curious, love to try new stuff, collective community-based influence works fast. Here I have listed a few articles for you to review.
- Expanding your business into Asia? Use Korea
- 5 Reasons Why You Should Choose Korea For A Test Market
- Companies Turn to South Korea for Product Testing
- Korea rises as test bed for global luxury brands
- KOREA’S RETAIL MARKET: LAND IN KOREA, EXPAND ACROSS THE REGION
- Ideal Global Test Bed
- European Parliament Report
So, we can say, for any company, you can be successful in Asia if you are successful in Korea.
For a NWM company, Korea market is not only a big market but also a place to develop culturally fitting Standard Operation Process which can take you to rise above your competitors. As long as you can remember, good business comes not only from revenue but also from sound culture, you can build here in Korea and take the modes to other Asian countries.
