Fast moving culture and competition affect on shipping.

Korea is known for its delivery system that are fast and free.

I wonder if there is another country where you can place an order by 11pm and get it delivered by next morning 6am. While we are in Korea, my wife does most of her grocery shopping online. She uses Coupang fresh which she places an order by 11pm and get it delivered next morning no later than 7am with FREE shipping.

Here are few links you can read and get a feel for how shipping is done in Korea.

https://www.creatrip.com/en/blog/10324

https://koreajoongangdaily.joins.com/2019/06/25/industry/Shinsegaes-SSGcom-starts-early-morning-delivery/3064746.html

https://lookatkorea.com/korea/archives/korea-early-morning-delivery/

I am not saying a mlm company must do the next morning delivery (although Atomy Korea is doing it for certain items). I am just hoping that you can see how the fast moving “Pali Pali” culture and competition are affecting every corner of product business in Korea.