Few facts you, as a network marketing company/professional, are already aware of…
- Your customers are the most effective marketing medium for your business, and that is one of the reason why you chose to be in network marketing industry.
- Your customers are producers of the most genuine and effective marketing materials. They invest their own time, energy, and many times their own money to create stories, images, and video clips that are most genuine and effective in market place. And they generously share with you and other partners in different organizations in your company
- They reach out and touch markets in a way that you just cannot.
- With help of smartphones and apps, they are better equipped than ever before.
- Changes in social behavior in general and various SNS platforms enabled them to be more aggressive and effective.
Now, the question is how you will design a system in which these great producers are properly supported and rewarded to maximize their efforts for prosperity of your company going forward.

Maybe it is a time to redesign the job description of your marketing department.
Maybe this means re-evaluating your comPlan.
Maybe you need to reconceptualize your business model.

Perhaps it is time for companies to see what Darwin said means for their future!

