What is the main driving force of your revenue stream?

Why I ask? Because I have seen a few companies relied too much on monthly promotions – products and business. Customers became used to buying at promotional prices and partners became short-sighted sales and work for the monthly carrots instead of long-term goal and dreams.

While this negative wheel began to turn, the company began to die out slowly. I can name a few companies happy with their promotion driven revenues and reaching point of no return.