Korea has been a test market for big companies' new products. Why? it is the culture and technology. Koreans are curious, love to try new stuff, collective community-based influence works fast.
Break the Pattern and Build Success!
Being in the industry for many years and having relationships with many companies, organizations and leaders, I see patterns of failures in which many good companies get trapped in.
There are so~~ many choices now!
Generation now have so many choices to choose from. There are thousands of companies in the market calming and offering great products and opportunities. You can just google for network marketing companies and find about thousands of companies globally.
Fast moving culture and competition affect on shipping.
I am not saying a mlm company must do the next morning delivery (although Atomy Korea is doing it for certain items). I am just hoping that you can see how the fast moving "Pali Pali" culture is affecting every corner of product business in Korea.
How are you supporting your producers?
Few facts you, as a network marketing company/professional, are already aware of... Your customers are the most effective marketing medium for your business, and that is one of the reason why you chose to be in network marketing industry. Your customers are producers of the most genuine and effective marketing materials. They invest their own …
CNN article on what Korea does better than anywhere else.
CNN's article dated June 15, 2017 titled "10 things South Korea does better than anywhere else" lists few things that might interest you because it reflects a few aspects of culture that can affect your network marketing business in Korea.
Mistake 2. Censorship. (choose your translator wisely)
Hire a 3rd party translator if you really want to hear the voices of local partners. Give your local partners a setting in which they can freely express their thoughts, concerns, desires, and hopes.
How much do we know about MZ generation?
I believe you can find solution(s) from understanding generation change. After all, like what Simon Sinek said, 100% of your customers and employees are people. And for MLM, 100% of your partners are people also, making understanding people more important than other industries.
Few aspects of culture that matters with success in MLM Korea
If you agree that MLM is a relationship based business, I am sure you will also agree that you must learn the culture of your new market. Learning the culture before strategy is a MUST because strategy with cultural ignorance is destined to fail. In regards to Korean culture in relation to network marketing, there …
Continue reading "Few aspects of culture that matters with success in MLM Korea"
Mistake 1. Falling into GM recirculation trap.
All you are seeing is list of companies the candidate worked for and only good things about the person. What you don't know is his/her integrity and reputation of the person.
Gateway to MLM Korea 